WORK PORTFOLIO

Kim crafts and curates compelling brand strategies for global organizations and publications, steering launches and relaunches, core messaging, cross-channel strategies, and editorial direction. Her exceptional eye for detail and nuance ensures copy, communications, design—every touch point is verbally and visually coherent, on point, and polished.

Some of the brands Kim’s served:

AWARDS + NOMINATIONS

Award-winning content and branding for various platforms

  • Contributor - Health/Lifestyle Website: Webby Award Winner 2017

  • Team Lead - Davey Awards for Copywriting 2016

  • Team Lead - W3 Awards for Copywriting, Editing 2016

  • Contributor - Health/Lifestyle Website: Webby Award Honorable Mention 2015

COPYWRITING

  • Kripalu Center for Yoga & Health—marketing copy, advertising copy, socials, blog content, event activation

  • Deckers Brands—web content rebranding project, brand guides, copywriting, copy editing

  • The DepARTment Agency—executive leadership, brand strategy, creative direction, copywriting, tactical implementation

  • Eileen Fisher, Women Together—email copy, web copy, socials, event assets

  • Adventure Recovery—content strategy, email marketing, event activation assets, marketing materials, editing, socials

  • Newport Healthcare—rebrand that translated outdated existing messaging into evolutionary, SEO-infused powerhouse

WRITING, EDITING, + CREATIVE

Editorial and visual creative direction, writing, and ghostwriting

  • Psychology Today—feature/ghost writing, editing

  • MindBodyGreen—feature/ghost writing, editing

  • USNews + World Report—feature/ghost writing, editing

  • Morris Media Group—feature writing, editing

  • Yoga Journal—writing, editing, and story ideation

  • Harney & Sons, Inc.—copyediting, writing, digital strategy

  • Kripalu Center for Yoga & Health—editorial direction, writing, editing, copyediting, SEO, multimedia, social

  • Berkshire Magazine—writing, social consulting

  • Litchfield Magazine—writing, editing, story ideation

  • Beliefnet—feature writing

  • Adventure Recovery—editorial strategy, asset creation + editorial calendar development, writing, editing, social

  • Rural Intelligence—writing, consulting

CONTENT MARKETING

  • Eileen Fisher, Women Together—brand strategy, content direction, social strategy, strategic web content

  • SONIMA Wellness—story ideation, writing, copyediting, digital strategy, social media

  • Kripalu Center for Yoga & Health—held a senior leadership role at Kripalu for five years, driving content strategy, writing, editing, copyediting, SEO, multimedia planning, social strateg

  • Adventure Recovery—content strategy, brand strategy, event activation, tactical direction

  • Newport Academy—core branding, messaging, content strategy, SEO, overall marketing & communications direction

PRAISE

"Kim is an ideal colleague: In addition to being smart, efficient, honest, and extremely hard-working, she's also got vision. This is rare. And rarer still is another trait of hers: the chops and stamina and smarts to realize that vision, despite roadblocks. She is also a writer with a fun, engaging voice and an editor with a keen eye, and she keeps sight of the bigger picture, the overall voice, the ultimate message. And I trust her utterly. See? Ideal."— Valerie Reiss, CYT, Writer, Senior Editor, Content Strategist

“Collaboration is a key to success in multimedia content and Kim combines creativity and dedication with heart and compassion. She is focused, smart, and exceptionally capable. She has great ideas for content creation, and is a highly productive writer and editor. Furthermore, she understands what drives the success of digital as well as print publishing and is highly focused on achieving goals for the organizations she serves. I have seen Kim excel as a leader and a true team player. I am proud and honored to call her my friend and colleague.”—Carol B. Baumann, Executive Director, Community Development Corporation, Berkshires

“Kim is an energetic, professional, and skilled content strategist. I had the privilege of working with her as we developed strategy and positioning for a new program. Her communication and social connection helped it become a huge success.”—Megan McDonough, Executive Strategist