WORK PORTFOLIO

Kim crafts and curates compelling brand strategies for global organizations and publications, steering launches and relaunches, core messaging, cross-channel strategies, and editorial direction. Her exceptional eye for detail and nuance ensures copy, communications, design—every touch point is verbally and visually coherent, on point, and polished.

Some of the brands Kim’s served:

AWARDS + NOMINATIONS

Award-winning content and branding for various platforms

  • Contributor - Health/Lifestyle Website awarded Webby in 2017

  • Team Lead - Davey Awards for Copywriting 2016

  • Team Lead - W3 Awards for Copywriting, Editing 2016

  • Contributor - Health/Lifestyle Website: Webby Honorable Mention 2015

WRITING, EDITING, + CREATIVE

Editorial and visual creative direction, content strategy, writing, editing, and ghostwriting

  • Eileen Fisher, Women Together—brand strategy, content direction, social strategy, strategic web content

  • Kripalu Center for Yoga & Health—held a senior leadership role at Kripalu for five years, built orgs first content engine, driving content strategy, writing, editing, copyediting, SEO, multimedia planning, social strategy

  • Deckers Brands—strategic direction for web content rebranding project, architecting brand messaging and content pillars, advising executive teams on tone of voice and channel cadence, directing enterprise-level creative and copy, coordinating agency partners and internal team to deliver against goals and outcomes

  • Psychology Today—feature/ghost writing for thought leaders from 2015–2019

  • MindBodyGreen—feature/ghost writing from 2015–2019

  • Newport Healthcare—organizational rebranding, messaging, content strategy that translated outdated existing brand into evolutionary, SEO-driven powerhouse

  • SONIMA Wellness—story ideation, writing, copyediting, digital strategy, social media

  • Adventure Recovery—content strategy, brand strategy, event activation, tactical direction

  • Morris Media Group—feature writing, editing from 2003–2018

  • Yoga Journal—writing, editing, and story ideation

  • Harney & Sons, Inc.—copywriting, editing, digital strategy

  • Berkshire Magazine—writing, social consulting

  • Litchfield Magazine—writing, editing, story ideation

  • Beliefnet—feature writing

  • USNews + World Report—feature/ghost writing, editing

COPYWRITING

  • Kripalu Center for Yoga & Health—marketing copy, advertising copy, socials, blog content, event activation

  • Deckers Brands—web content rebranding project, brand guides, copywriting, copy editing

  • The DepARTment Agency—project leadership, brand strategy, creative direction, copywriting, tactical implementation

  • Eileen Fisher, Women Together—email copy, web copy, socials, event assets

  • Adventure Recovery—email marketing, event activation assets, marketing materials, socials

  • Newport Healthcare—web copy, print materials, internal governance, socials, event activations

PRAISE

"Kim is an ideal colleague: In addition to being smart, efficient, honest, and extremely hard-working, she's also got vision. This is rare. And rarer still is another trait of hers: the chops and stamina and smarts to realize that vision, despite roadblocks. She is also a writer with a fun, engaging voice and an editor with a keen eye, and she keeps sight of the bigger picture, the overall voice, the ultimate message. And I trust her utterly. See? Ideal."

— Valerie Reiss, CYT, Writer, Senior Editor, Content Strategist

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“Collaboration is a key to success in multimedia content and Kim combines creativity and dedication with heart and compassion. She is focused, smart, and exceptionally capable. She has great ideas for content creation, and is a highly productive writer and editor. Furthermore, she understands what drives the success of digital as well as print publishing and is highly focused on achieving goals for the organizations she serves. I have seen Kim excel as a leader and a true team player. I am proud and honored to call her my friend and colleague.”

—Carol B. Baumann, Executive Director, Community Development Corporation, Berkshires

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“Kim is an energetic, professional, and skilled content strategist. I had the privilege of working with her as we developed strategy and positioning for a new program. Her communication and social connection helped it become a huge success.”

—Megan McDonough, Executive Strategist