WORK PORTFOLIO
Kim crafts and curates compelling brand strategies for global organizations and publications. She launches and relaunches brands, crafts and tunes core messaging, and determines cross-channel strategies and editorial direction for measured success. In addition, her exceptional eye for detail and nuance ensures copy, communications, design, and every manifestation of the story are verbally and visually coherent, on point, and focused on desired outcomes.
Some of the brands Kim’s served:
AWARDS + NOMINATIONS
Award-winning content and branding for various platforms
Contributor - Health/Lifestyle Website: Webby Award Winner 2017
Team Lead - Davey Awards for Copywriting 2016
Team Lead - W3 Awards for Copywriting, Editing 2016
Contributor - Health/Lifestyle Website: Webby Award Honorable Mention 2015
COPYWRITING
Kripalu Center for Yoga & Health—advertising copy, socials,
Deckers Brands / The DepARTment —web rebranding project, in development
Eileen Fisher, Women Together—email copy, web copy, socials
Adventure Recovery—event activation assets, marketing materials, editing, socials
Newport Healthcare—translated outdated existing branding into evolutionary SEO-infused powerhouse
WRITING, EDITING, + CREATIVE
Editorial and visual direction, writing, and ghostwriting
Psychology Today—feature/ghost writing, editing
MindBodyGreen—feature/ghost writing, editing
USNews + World Report—feature/ghost writing, editing
Morris Media Group—feature writing, editing
Yoga Journal—writing, editing, and story ideation
Harney & Sons, Inc.—copyediting, writing, digital strategy
Kripalu Center for Yoga & Health—editorial direction, writing, editing, copyediting, SEO, multimedia, social
Berkshire Magazine—writing, social consulting
Litchfield Magazine—writing, editing, story ideation
Beliefnet—feature writing
Adventure Recovery—editorial strategy, asset creation + editorial calendar development, writing, editing, social
Rural Intelligence—writing, consulting
CONTENT MARKETING
Eileen Fisher, Women Together—brand strategy, content direction, social strategy, strategic web content
SONIMA Wellness—story ideation, writing, copyediting, digital strategy, social media
Kripalu Center for Yoga & Health—held a senior leadership role at Kripalu for five years, driving content strategy, writing, editing, copyediting, SEO, multimedia planning, social strateg
Adventure Recovery—content strategy, brand strategy, event activation, tactical direction
Newport Academy—core branding, messaging, content strategy, SEO, overall marketing & communications direction
PRAISE
"Kim is an ideal colleague: In addition to being smart, efficient, honest, and extremely hard-working, she's also got vision. This is rare. And rarer still is another trait of hers: the chops and stamina and smarts to realize that vision, despite roadblocks. She is also a writer with a fun, engaging voice and an editor with a keen eye, and she keeps sight of the bigger picture, the overall voice, the ultimate message. And I trust her utterly. See? Ideal."— Valerie Reiss, CYT, Writer, Senior Editor, Content Strategist
“Collaboration is a key to success in multimedia content and Kim combines creativity and dedication with heart and compassion. She is focused, smart, and exceptionally capable. She has great ideas for content creation, and is a highly productive writer and editor. Furthermore, she understands what drives the success of digital as well as print publishing and is highly focused on achieving goals for the organizations she serves. I have seen Kim excel as a leader and a true team player. I am proud and honored to call her my friend and colleague.”—Carol B. Baumann, Executive Director, Community Development Corporation, Berkshires
“Kim is an energetic, professional, and skilled content strategist. I had the privilege of working with her as we developed strategy and positioning for a new program. Her communication and social connection helped it become a huge success.”—Megan McDonough, Executive Strategist