Kim is a brand and content strategist, senior editor, and executive leader with measured success in:
brand messaging and creative direction
feature writing, content strategy, rebranding, and publishing
online communications, project management, creative direction for UI/UX, and competitive brand positioning
digital and print strategy; content development and curation; directing collateral creation; socials; PR strategy; multimedia storytelling; developing new platforms; and writing, editing, and producing for web, print, video, and social
event activation installations, socially-conscious marketing
Kim oversees branding and rebranding initiatives, including crafting cutting-edge strategy, mobilizing production teams, and ensuring the visual and verbal branding is cohesive cross-platform for a seamless experience.
Her areas of expertise include health, mental health, wellness, spirituality, and the mind-body-spirit connection. She is a mindfulness practitioner, visual artist, certified aromatherapist, and avid outdoor enthusiast. In addition, Kim is an advocate, supporting community-based initiatives to create awareness around mental health and substance use concerns.
Her work has been featured and syndicated by the Wall Street Journal, Psychology Today, Mind Body Green, The New York Times, the Christian Science Monitor, USA Today, Grist, Treehugger, Glamour, Self, Shape, Berkshire Magazine, Yoga Journal, Kripalu Center for Yoga & Health, Eileen Fisher, Rural Intelligence, Litchfield Magazine, E/The Environmental Magazine, Sonima Wellness, Organic Consumers Association, The Huffington Post, Beliefnet, and Elle.com. Kim was a founding editor at Eco Chick, one of the first sites focused on wellness and the environment in the early aughts. When not working, she’s with her family, in nature, or enjoying cuddles with her slightly codependent therapy dog.
